Tuesday 13 March 2012

How Cultures Use & View Coffee

ITALY:
  • Italy is known as the coffee capital of the world.
  • Milan and Rome in particular are considered global coffee hubs, and both cities are lined with coffee shops.
  • In Rome, breakfast often consists of "Cappuccino e Cornetto" which translates to Cappuccino and Croissant
  • Milan, Cappuccino e Brioche/Croissant.
  • If you want your croissant without jam or condiments, in Rome you would ask for "Cornetto Simplice" and in Milan "Vueto".[2]
  • Italians prefer Arabica beans, but blend them often with Robusta beans.
  • Arabica is favored for it's full flavor and low caffeine content.
  • Italian roasts are low oil. [2]
  • One standard Italian greeting among friends is "prendiam un caffe?" which means "Fancy a coffee?".
  • Italian coffee culture adheres to several rules which are intentionally complicated. [3]
  • First coffee house in Europe opened in Venice in 1683[11]


FINLAND:
  • Finland has the highest consumption of coffee per captia per year, at 12kg per individual.
  • That's 5 cups per person per day.
  • The fins even have a constitutional law which dictates that each workplace has an allotted coffee drinking break time. [4]
  • The Finnish prefer lighter roast coffees, which are highest in caffeine content. [5]


RUSSIA:
  • Moscow is the city with the most expensive coffee in the world, at 9$ per cup.
CANADA:
  • 81% of Canadians drink coffee occasionally
  • 63% over 18 drink it daily
  • More popular in Canada than the US.
  • Quebec is highest at 70% and 53% in the Maritimes.
  • 60% Ontario
  • 67% Praries
  • 61% BC
  • Drink approx 2.6 cups of coffee a day
  • 51% at breakfast, 16% morning time, 10% afternoon, 8% at dinner and 7% evening
  • 56% + consumed is MEDIUM ROAST during breakfast
  • 66% consumed at home, 12% consumed at work, 16% at eateries, 5^ in alternative places[10]



UNITED STATES:
  • Import 4$ Billion of coffee a year.
  • Consume 400 million cups of coffee per day.
  • 31% of coffee-drinks sold are espresso-based, the rest are brewed.
  • The average consumption in America of coffee-per-day is 3.5 cups per capita.[7]
  • 40% 2011 of 18-24 year olds drink coffee, which is up from 31% in 2010.
  • 54% of adults 25-39 drink coffee regularly, up from 44% in 2010.
  • 37% of coffee consumed in America is gourmet coffee, which means that quality is still integral to coffee-drinkers regardless of fiscal crises. [8]
US COFFEE CHAINS BY SIZE:
  • Starbucks 8,000
  • Caribou Coffee, 322
  • Tim Horton's 292
  • Coffee Bean & Tea Leaf 213
  • Coffee Beanery 200
  • Seattle's Best 160
  • Peet's Coffee 112
  • Tully's 100
  • Dunn Bro's Coffee 85
  • Port City Java 55

Resources:
[1]http://www.lifeinitaly.com/food/coffee.asp
[2]http://www.spottedbylocals.com/blog/coffee-culture-italy/
[3]http://www.telegraph.co.uk/travel/destinations/europe/italy/6246202/Italian-coffee-culture-a-guide.html
[4]http://www.nectareal.com/finnish-coffee-culture/
[5]http://www.uta.fi/FAST/FIN/GEN/to-coffe.html
[6]htt
p://www.weirdlyodd.com/10-most-expensive-cities-in-the-world/
[7]http://www.e-importz.com/Support/specialty_coffee.htm
[8]http://www.scaa.org/
[11] http://www.professorshouse.com/Food-Beverage/Beverages/Hot-Drinks/Articles/Coffee-Facts-and-Statistics/

I will be adding more research to this post as I find it. At the moment I was thinking the easiest transition would be between mine and Andrew's. There are two great map resources for coffee production by country, and another for consumption by country, and aesthetically I think the best way to do this is have little bubbles or things pop up from the countries, we can zoom in on them to present ideas/info, that way we have the visual interest of a map, which can help to condense the information, but we also get a way to create dynamic graphical work to showca
se information.

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